Why Subject Lines Matter

47% of email recipients open emails based on the subject line alone. A great subject line can make or break your campaign.

Proven Subject Line Formulas

• Create curiosity: "The one thing most marketers get wrong..."
• Use numbers: "5 ways to double your sales"
• Personalize: Include the recipients name or company
• Create urgency: "Last chance: 24 hours left"
• Ask questions: "Are you making this mistake?"

What to Avoid

Steer clear of spam trigger words, ALL CAPS, and misleading promises.